It takes guts to start a business. But to succeed also takes a strategic mindset.

What does that mean, exactly, and how would you know if you’re thinking strategically enough or not?

One way is to imagine you’re about to put your business on the market.

What would a potential buyer hope to see in your business?

What would you add or take away to make it more attractive?
Rob Young, whose company Platform 1 works with business owners on ensuring they get the best possible return when selling their business, was recently interviewed.

Rob’s insights into how to think strategically may surprise you. His advice is simple, clear and easily within reach of anyone committed to creating a successful business.

Here’s an abridged transcript of the interview. For a full transcript, click here.