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Author: CU Accountants

Posts by CU Accountants

What is Gross Profit Margin and what does it tell you?

Posted on 10/02/2026

Managing a small business can feel like balancing countless tasks at once. In the midst of it all, one key metric stands out  – Gross Profit Margin. But what is Gross Profit Margin, and why does it matter for small […]

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Posted in Accounting & Bookkeeping, Business, MoneyLeave a comment on What is Gross Profit Margin and what does it tell you?

From SEO to GEO: AI is changing the way customers find your business

Posted on 03/02/2026

For over a decade, Search Engine Optimisation (SEO) has been a major part of a business’s digital presence. Techniques like keyword research, metadata, and backlinks have helped websites appear on the first page of Google for relevant searches. You’ve probably […]

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Posted in Business, Technology

How to uncover leaks in your profit margin

Posted on 27/01/2026

You’re working hard, your sales are steady, and customers seem happy, but your profit margins aren’t where they should be. Many small business owners experience this frustration. Often, the issue isn’t one big problem, it’s a series of small, hidden […]

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Posted in Business, Money

Finding spare cash in your business

Posted on 20/01/2026

Many businesses encounter cash flow difficulties every year, particularly during growth phases when expenses often rise faster than revenue. There’s a need for effective cash flow management and securing additional funding during challenging times. Start with a cash flow forecast […]

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Posted in Business, Money

Protect Yourself and Your Data – Proactive Steps for Living Safely in the Digital Age

Posted on 13/01/2026

These days your personal data is everywhere, and that information is valuable to marketers, hackers and everyone in between. If you want to prevent the unauthorized use of your personal information, you need to take a proactive approach to protecting […]

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Posted in Technology

8 ways to protect yourself from personal financial fraud

Posted on 23/12/2025

Unfortunately, fraudsters are out there. They want your money, your identity, or both, and they’re getting more sophisticated all the time. There’s a wealth of opportunity for swindlers to take advantage of people because so much of what we do […]

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Posted in Business, Money, Technology

Essential bookkeeping practices for start-ups

Posted on 16/12/2025

Starting a new business is exciting, but it also comes with its fair share of responsibilities. One of the most critical responsibilities is maintaining accurate records of your business transactions. From saving receipts to processing employee payroll, every money-related detail […]

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Posted in Accounting & Bookkeeping, Business, Starting up, Technology

‘Tis the season for giving…but what can you claim back?

Posted on 09/12/2025

Gifts, bonuses, parties, and more: here’s a brief breakdown of what you can and can’t claim this festive season. Employee gifts Gifts that are not subject to the entertainment tax rules (vouchers, hampers, flowers) are fully deductible and exempt from […]

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Posted in Business, Employment, Taxation

Be aware of false Inland Revenue tax fraud

Posted on 02/12/2025

Every year, thousands of Kiwis are targeted by fraudsters using increasingly clever tactics to impersonate IR, especially around tax return and payment deadlines. Whether you’re an individual taxpayer, a contractor, or a business owner, you may receive messages that appear […]

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Posted in Taxation, Technology

Pricing mistakes that cost your business more than you think

Posted on 25/11/2025

Pricing can make or break a business. Yet for many small business owners, setting the right price is more guesswork than strategy. Whether you’re undercharging, reacting to competitors, or failing to review prices regularly, common pricing mistakes can quietly erode […]

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Posted in Business, Cash

How much do I need to retire?

Posted on 18/11/2025

Imagine this – you’re sitting in a cosy café with your favourite latte, daydreaming about your perfect retirement. Is it beachside lounging? Surfing the dunes of Dubai? Or maybe living quietly in the countryside, tending to a little garden? Whatever […]

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Posted in Business, Money

Why online reviews matter

Posted on 27/05/2025

  In today’s digital age, online reviews can make or break a small business. With the ease of access to social media and review websites, customers can easily voice their opinions and experiences with your business online. As a small […]

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Posted in Sales & Marketing

Avoid a cash flow crisis with these simple tips

Posted on 20/05/2025

  Managing cash flow is crucial for small business owners. Even if your business is profitable, poor cash flow management can create significant challenges. In this guide, we’ll share practical tips to help you avoid a cash flow crisis and […]

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Posted in Business, Money

Startups gone wrong: what really causes most to fail?

Posted on 14/05/2025

  Starting a business is a thrilling adventure, filled with dreams of innovation and success. But let’s be honest—it’s also a bit of a gamble. Many startups face obstacles that, if not navigated carefully, can lead to failure. While vision and […]

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Posted in Business, Money, Starting up

The rise of AI-powered fraud: what you need to know and how to stay safe

Posted on 28/04/2025

Imagine receiving a call from what sounds like your boss, urgently requesting a fund transfer. Or maybe you’re asked to verify your identity using a government ID—except the person on the other end has a near-perfect AI-generated fake of your […]

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Posted in Business, Money, Technology

Business Update – 10 November 2022

Posted on 10/11/2022

  Government appoints Adrian Orr for second term as RBNZ governor The board voted unanimously to recommend Adrian Orr for a second 5-year term as governor of the Reserve Bank of New Zealand. Jacinda Ardern calls on banks to question […]

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Posted in Business, Covid-19, Money

Navigation the new world office

Posted on 19/04/2022

Pre-Covid, we never would’ve imagined working from home could be so welcomed and productive.  The pandemic has pushed many companies to make the long-needed leap into the digital world, and as a result, remote working offers a lifestyle like never […]

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Posted in Business, Employment

How to get the creative juices flowing

Posted on 15/03/2022

A smart business owner not only encourages innovative ideas from staff, but also follows up and implements fresh, new concepts. It makes your team feel included, valued, and may pay dividends with great new systems. So, how do you foster […]

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Posted in Business, Employment

Is it time to power down?

Posted on 08/03/2022

Screens have become so omnipresent in our lives that internet addiction is recognised by the World Health Organisation as a mental health condition. Here are our top tips for switching off. Resist FOMO – It’s tempting to respond immediately to every […]

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Posted in Business

Business Update – 10 February 2022

Posted on 10/02/2022

PM Ardern: Omicron Wave Likely to Peak in March Prime Minister Jacinda Ardern is expecting Omicron cases to start peaking in late March and reach between 10,000 and 30,000 cases a day. According to Ardern, the more people who take […]

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Posted in Business, Covid-19

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